Bowlero joins in on Resilience IPA sales to benefit Camp Fire victims
It’s been about a month and a half since the Camp Fire burned more than 150,000 acres of land, destroyed over 13,000 homes, and killed at least 85 people.
Now, breweries across the nation are all selling the exact same beer, and donating the proceeds to the Camp Fire Relief Fund.
Resilience Butte County Proud IPA is available at 1,400 breweries around the world, and now some other venues are doing what they can to distribute the beer made to benefit victims of the Camp Fire.
Friday only, people could donate directly to the Camp Fire Relief Fund just by drinking a $4 pint of Resilience IPA at Bowlero.
Bowlero bought the beer from Sierra Nevada Brewing, and sold it for their “Raise a Glass” Fundraiser.
“Having associates affected where they might not be able to go back to their homes, their families, things like that, our company is really into making sure everyone is okay and that we can give back as much as we possibly can,” said Nick Luddon, the Assistant General Manager of Bowlero in Clovis.
Josh Stuve saw Friday that 100% of the profits are going toward Camp Fire victims and brought his family out to the Bowlero in Clovis.
“This is actually the first time in a few years that we’ve bowled together,” said Stuve. “It’s cool to come back and give back a little bit by drinking beer. Can’t go wrong with that.”
In all, there are 1,700 barrels of Resilience IPA being made in the U.S. That’s enough for 4.2 million pints.
And every dollar from those sales goes to benefit Camp Fire Victims.
“This one’s pretty hoppy. But this one is actually pretty good,” said Stuve.
As of 10:13 PM Friday, the Bowlero in Clovis had sold 68 pints, adding up to $272 raised. Clovis is just one of ten Bowlero locations participating in the Raise a Glass Fundraiser.