Coca-Cola is launching its first alcoholic drink
WASHINGTON (Sinclair Broadcast Group) - For the first time in Coca-Cola's history, the soda company will begin directly selling its own kind of alcohol.
The beverage is expected to mix regular Coke with alcoholic liquid into one drink. For now, the product will solely be sold in Japan.
BBC is reporting that Coca-Cola wants to take advantage of the Chu-Hi market -- a trend of "canned sparkling flavored drinks" that include a Japanese spirit known as shochu. It is an alternative to beer and is popular among female drinkers.
"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," Jorge Garduno, Coca-Cola's Japan president, told the BBC.
This is not Coca-Cola's first foray into alcohol. Fast Company reports the company used to own a wine company from 1977 to 1983.