Snowboarders Enjoy Snow In Fresno

A no-snow day didn't stop aspiring snowboarders from creating their own in Fresno Saturday afternoon.

Herb Bauer hosted the 8th annual Parking Lot Jim Jam outside its store on Blackstone near Sierra.

They brought in ten tons of snow to simulate the real deal.

The event featured six sponsors.

Organizers say it's fun for everyone.

"Just to get people pumped. It gets people in the store early. I mean most of these people shop here all the time anyway, but yeah it gets people pumped for the snowboard season. They love it, we do it every year, and as you can see it's awesome," said J.P. Gentry.

Organizers say there was $1,000 up for grabs to the best snowboarder and a snowboard giveaway.