Posting For Profit: What You Need To Know!
FRESNO, Calif. (KMPH) —
Most people are aware that businesses sometimes pay bloggers to make favorable mentions of products on web sites.
"Paid product reviews" are common, and have been for years.
Amy Polletro does it, and has a passion for fashion.
Amy Polletro is a rewards member.
She says, "My friends and family come to me for style inspiration and recommendations."
Now, she has found a way to use her talent to make a little money.
All she has to do is post pictures of clothes she finds on web sites to her social media accounts, like Facebook and Pinterest.
Elise Loehnen says, "As you share your finds and your friends and followers click, you share in our monetization engines. you make money."
Beso is just one of a booming number of businesses compensating people for promoting products.
While companies used to count on thousands of bloggers to post reviews or share links that earn them money, now anyone who is social media savvy can sign up and cash in."
Amy Polletro says, "In the first few weeks with the rewards program I made about six dollars 70 cents."
It is possible to make a lot more with so many people now being paid to refer products, the Federal Trade Commission, or FTC is voicing concern.
It wants to know is your friend sharing that picture and link because she loves that dress, or because she loves the idea of making a little cash?
Mary Engle with the FTC says, "It is critical that the readers understand that they're being paid because you always want to know if there is any potential bias and you want to add that to the credibility or weight that you give that recommendation."
The FTC already has guidelines in place.
Bottom line: any paid post must clearly be identified on social media, that typically means using a hash tag, or a number sign, followed by words such as paid, ad, or 'spon' for sponsored.
The problem, many have no idea these rules exist.
Amy Polletro says, "When you set up the links you don't have to let your friends know that you're getting paid for it. I'm just an average person. I'm not a super blogger. I'm not a celebrity."
The FTC says actually, you do, no matter who you are.
Mary Engle with the FTC says, "If you're being paid or compensated in some way to endorse or recommend a product, no matter where that is, no matter what the medium, what kind of site it is, there needs to be a disclosure."
Amy says she sees this as a fun hobby and knows she will not be getting rich doing this.
Amy says, "If you're going to do it anyways and it's something fun that you're sharing with your friends, I don't see anything wrong with it, getting rewarded for sharing your ideas and driving traffic to these web sites."
Bottom line, you can make money for your opinions of products, just make sure to disclose if you are getting any compensation.